Opportunity intelligence for builders

Stop guessing what to build. Start with real demand.

Unbuilt scans 10,000+ App Store reviews, Reddit threads, and Twitter/X posts every day to find unsolved problems, score them by demand, and hand you a build plan — so you ship what people actually want.

10,000+ signals analyzed today 20 app categories 3 sources: App Store, Reddit, Twitter/X 7 countries
Signals analyzed
27,000+
App Store + Reddit + Twitter/X
Top gap
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Scoring opportunities
Effort to build
Solo dev, 1 week
Start this weekend
Categories
20
Across 3 regions
Spiking
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Who It's For

Whether you're validating ideas solo or leading a product team, Unbuilt gives you the signal.

🔧

Indie Hackers

Stop scrolling for ideas. Get daily real problems with effort estimates.

Common use
Find gap in $10M+ market, validate in 48h, ship MVP in a week
📈

Product Teams

See competitor complaints. Prioritize by complaint velocity.

Common use
Monitor 20 categories, catch spiking complaints early
🎯

Agencies & Consultants

Pitch with data. Use gap reports for proposals.

Common use
Generate client-ready dossiers with pain summaries & competitive analysis

Today's Top Gaps — Live

Real opportunities from today's scan. Updated daily from 10,000+ signals.

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See all gaps with build plans

Free to browse. No signup required.

How It Works

From raw complaints to a quantified opportunity, in near‑real‑time.

1) Collect Signals

Scan 27,000+ App Store reviews, Reddit threads, and Twitter/X posts across 20 categories daily.

2) Cluster & Score

AI clusters complaints, scores opportunities 1–100, and tracks trend velocity (Spiking, Rising, Steady).

3) Generate Build Plans

Each gap gets an effort estimate, a concrete first step, and a 3‑step revenue milestone ladder.

4) Ship & Validate

Web app or mobile? Solo dev weekend or small team? Follow the milestone ladder from $0 to $10K MRR.

Signals We Track

Every insight comes with a source trail so your team can validate fast.

iOS App Store

3,000+ apps across 20 categories. Reviews, ratings, and complaint clustering.

Reddit Communities

Subreddits where users vent about tools, ask for alternatives, and discuss gaps.

Twitter / X

Intent-based signals: "wish there was", "so frustrating", "looking for an alternative".

LLM Analysis

GPT-powered clustering, opportunity scoring, revenue milestones, and build plans.

Every Gap Comes With a Build Plan

Not just "what's broken" — we tell you exactly how to start, what to charge, and how to grow.

Churn Interview Tracker for SaaS

Web app Solo dev, 1 week

Start here: Create a 7-question Typeform to validate demand with indie founders.

1. $0 → first 10 users — Ship cancel webhook + reason capture dashboard
2. 10 → 100 users — Add retention experiments + automated follow-ups
3. 100 → 1K users — Integrations (Stripe, Intercom) + team seats
See Live Gaps

What you get for every gap

  • Pain summary + real user quotes
  • Effort estimate (weekend / 1 week / 2 weeks)
  • 3-step revenue milestone ladder
  • Concrete first step to start in 15 min
  • Competitive analysis + timing context
  • Ask follow-up questions via AI chat

Pricing

Start lean, upgrade for deeper coverage and faster refresh.

Starter
$19/mo
Growth
$49/mo
Pro
$99/mo
Coverage
Categories 5 of 20 10 of 20 All 20
Regions US only US + CA 7 countries (US, CA, UK, DE, CN, JP, AU)
Data sources App Store reviews App Store + Reddit + Twitter/X App Store + Reddit + Twitter/X
Data & Refresh
Refresh frequency Daily Daily Daily
Trend velocity tracking
History retention 30 days 60 days 90 days
Insights
Pain point clustering
Opportunity scoring
Opportunity briefs
Deep gap reports ✓ Full dossiers
Competitor weakness analysis
Exports & Alerts
CSV exports
Email digest Weekly Daily Daily
Shareable reports
Support
Chat support
Priority support

Enterprise

Global coverage, custom data providers, dedicated analyst support, and private deployment.

Why it pays for itself

Pick your stage. See what you'd spend without us.

Doing it yourself
Browsing App Store reviews by hand 10 hrs/mo
Tracking patterns in a spreadsheet 5 hrs/mo
Writing up 3 opportunity notes 6 hrs/mo
Your time valued at $75/hr 21 hrs = $1,575
Cost in founder time ~$1,575/mo
vs
Unbuilt Starter — $19/mo
5 categories, refreshed daily Included
Thousands of reviews auto-scanned Included
CSV exports + opportunity briefs Included
Weekly email digest Included
Monthly cost $19/mo
99%
cheaper than your own time. Get back 21 hours every month to spend on building, not browsing reviews.
$0.63
per day of monitoring
Less than a coffee for daily intelligence
$3.80
per category tracked
5 verticals, each refreshed daily
21 hrs
freed up every month
Reallocate to product & customers
83x
return on time saved
$1,575 in time for $19 spent

Every month without data, you're missing the next big build

These products were born from exactly the kind of gaps Unbuilt surfaces. The founders who built them spotted a pain point early and moved fast.

💬
Users complained that Slack was too noisy and distracting for deep work
Someone built
Twist
Async-first team messaging. Raised seed funding, 20k+ teams use it.
🏋️
Fitness app reviews flooded with "no meal planning" and "can't track macros easily"
Someone built
MacroFactor
AI-powered nutrition tracking. Top-grossing health app within a year.
📅
Calendly users kept asking for a self-hosted, privacy-first alternative
Someone built
Cal.com
Open-source scheduling. $25M raised, millions of bookings/month.
Project management tools were "too complex for small teams" — repeated across Reddit & reviews
Someone built
Linear
Fast, opinionated issue tracker. $35M Series B, used by thousands of teams.
The gap was visible in public data months before each launch. Unbuilt scans 10,000+ signals per day so you can be the one who moves first — not the one who reads about it later on TechCrunch.

Frequently Asked Questions

Everything you need to know before you start.

If everyone sees the same gaps, doesn't the opportunity disappear?

No — and here's why. First, seeing an opportunity and executing on it are worlds apart. Most people never ship. Second, Unbuilt surfaces 15+ scored gaps across 20 categories every scrape — different builders gravitate toward different niches based on their skills, domain expertise, and audience. Third, Pro users get deep gap reports with competitive analysis, user profiles, and build plans that aren't available on lower tiers. And finally, the data refreshes continuously — today's spiking complaint might be tomorrow's crowded space, while a new gap emerges. The advantage isn't the list; it's acting on the right signal at the right time.

How is this different from app analytics tools like Sensor Tower or data.ai?

Those tools tell you how existing apps are performing — downloads, rankings, revenue estimates. Unbuilt does the opposite: it reads what users are complaining about and translates those complaints into specific product ideas with market sizing and build recommendations. We're not an analytics dashboard for apps you've already built; we're a discovery engine for things that should be built.

How fresh is the data?

Signals are refreshed daily. Each scrape pulls 10,000+ reviews across 3,000+ apps in 20 categories. Pro users also get trend velocity — we track how fast each complaint is accelerating so you can spot spikes before they plateau.

What exactly do I get in a deep gap report?

Each gap includes a pain summary, user profile (who's complaining and why), 3–5 verbatim quotes from real reviews, timing context (why this opportunity exists now), competitive landscape (what incumbents are/aren't doing), and a specific build plan with stack recommendations. Think of it as a mini research dossier you'd normally pay an analyst to write.

Do I need technical skills to use Unbuilt?

Not at all. The dashboard is designed for founders, product managers, and business operators. Everything is visual — sortable tables, score bars, one-click CSV exports, and plain-English opportunity briefs. If you can read a spreadsheet, you can use Unbuilt.

Can I try it before paying?

Yes. Every account starts free with access to the dashboard overview. You can also start a 12-day free trial of Starter, Growth, or Pro — no credit card required — to explore the full dataset, exports, and gap reports before committing.

What regions and categories are covered?

We scan 20 App Store categories (Business, Education, Finance, Health & Fitness, Shopping, and 15 more) across 7 countries: United States, Canada, United Kingdom, Germany, China, Japan, and Australia. Enterprise plans support custom regions and data sources.

Can I cancel anytime?

Yes. All plans are month-to-month with no contracts. Cancel from your billing portal in one click. You keep access through the end of your billing period.